Infobae: Developing Exponential Audience Growth Via Innovation and Quality Journalism
To drive site performance and continued audience growth, Infobae rebuilt their sites on Arc's next generation rendering layer, PageBuilder Fusion. The results were immediate spanning performance, accessibility and SEO.
Since its founding in 2002 by lawyer, journalist and media entrepreneur Daniel Hadad, as one of Argentina’s first digital-only news outlets, Infobae has experienced exponential audience growth.
As they launched new content verticals, focused on subjects as diverse as the economy, gaming, and sports, Infobae's digital audience exploded to more than 140 million unique visitors per month. This growth also presented a challenge to enhance performance and speed to improve the reader experience.
To improve performance, Infobae rebuilt their sites on Arc’s next generation rendering layer, PageBuilder Fusion. The results were immediate, including metrics that more than doubled as measured by Google Lighthouse.
These results demonstrated to Infobae's leadership that their site was ready to welcome more users than ever, and to keep bringing them back for many visits and many years to come.
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