La Tercera: Replatforming to Drive Performance and Unlock Growth
After experiencing subpar digital performance and lengthy content development timelines, Copesa migrated La Tercera's content management and website experience to Arc Publishing, achieving an immediate and wide-ranging impact that far surpassed expectations.
Burdened by an aging Wordpress-based website on a self-hosted infrastructure, Copesa's flagship publication, La Tercera, one of the most influential publications in Chile, experienced subpar digital performance, reliability and SEO, and struggled with elongated content development timelines because of complicated workarounds and constant upkeep.
As a result, Copesa sought a replacement solution that would not only improve La Tercera's site performance but could also streamline the editorial process and unlock growth opportunities. After evaluating several options, Copesa selected Arc Publishing's digital experience platform.
The impact Arc delivered for Copesa was both immediate and wide-ranging including:
- 75 percent improvement to La Tercera's page load speed.
- 52 percent increase in site traffic and 2X number of new users within La Tercera's first 30 days on Arc.
- 66 percent YOY increase in users, with a 70 percent increase in new users and a 62 percent increase in number of sessions within La Tercera's first three months on Arc.
Growth for La Tercera's digital subscriptions was as equally impressive with a 200 percent YOY increase in new subscribers in just the first month.
To read more about Arc's impact for La Tercera, complete the download request form to access the full case study.